Scams and fraud
Is this Facebook Marketplace seller legit? How to check a seller or buyer before you pay
Quick answer
A legit seller has an established profile with history and ratings, answers specific questions, lets you see the item in person, and accepts payment through the platform or on collection. Walk away if they want a deposit before you see it, push you to WhatsApp, or ask for Zelle, bank transfer or PayPal friends and family. As a seller, only trust money you can see in your own payment app.
Key numbers
- £118.1mlost to purchase scams in the UK in 2025, up 20%, across 175,809 cases: 71% of all bank transfer scam casesUK Finance Annual Fraud Report 2026
- $2.1 billionreported lost to scams that started on social media in the US in 2025. Shopping scams were the most reported typeFTC, April 2026
- $503 millionlost to non-payment and non-delivery fraud reported to the FBI in 2025, across 56,478 complaintsFBI IC3 2025 Internet Crime Report
- 89.3%of online purchase scams reported to BBB Scam Tracker in 2025 involved a loss, the largest share of reports of any typeBBB 2025 Scam Tracker Risk Report
You've found the thing you want at a good price, or someone wants to buy what you're selling, and you're messaging a stranger. The question is simple: is this person real, and will you get what you pay for, or get paid?
Purchase scams are the most common bank transfer scam in the UK: 71% of cases in 2025, with £118.1m lost, according to UK Finance. In the US, people reported losing $2.1 billion to scams that started on social media in 2025, and the FTC says shopping scams were the type reported most often, with Facebook linked to the most losses. Lloyds Bank says around seven in ten of the shopping scams its customers report start on Meta's platforms.
How can you tell if a Facebook Marketplace seller is legit?
A legit seller has a profile with real history, gives specific answers about the item, lets you see it before you pay, and is happy to be paid in person or through the platform. Check these before you message much further:
- Profile age and activity. Tap their name. An account that joined years ago, with friends, posts and a normal mix of listings, is a good sign.
- Ratings and reviews. On Marketplace, eBay and Vinted, read the written feedback, not just the stars. Check how recent it is and what was sold.
- Listings that make sense. Ten identical new iPhones from a personal account, or a sudden flood of high-value items, suggests a reseller or a hacked account.
- Real photos. Ask for a photo of the item next to a note with your name and today's date. Copied photos are the easiest fake to catch.
- Local and meetable. They're near the listed location and will meet, or let you collect.
Run a reverse image search on the listing photos with Google Lens or TinEye. If the same pictures appear on another listing, a retailer's site or a different city, walk away.
What are the red flags of a Marketplace scammer?
- The price is well below what similar items sell for.
- They're “working away”, “deployed” or “overseas” and will ship or courier it.
- They want a deposit to “hold it” because there's “lots of interest”.
- They ask to move to WhatsApp, text or email straight away.
- They want Zelle, Cash App, Venmo, bank transfer, gift cards, crypto or PayPal friends and family.
- They send you a link to a “courier”, “escrow” or “payment” site to complete the sale.
- As a buyer, they agree to your price without a question and never ask about the item.
- They ask you to read back a verification code “to prove you're real”.
“Still available! Loads of interest so I can only hold it with a $100 deposit on Zelle. I'm working away but I'll ship it today.”
What payment methods are safe on Facebook Marketplace?
The safest options are cash or a card tap when you collect the item in person, or the platform's own checkout when buying shipped items. Anything that moves money instantly to a stranger with no buyer protection is how most purchase scams are paid.
| Method | Use it with strangers? | Why |
|---|---|---|
| Cash or card on collection | Yes | You see the item before you pay |
| Platform checkout (eBay, Vinted, Marketplace shipping) | Yes | Covered by the platform's buyer protection |
| Credit card | Yes | Disputes and chargebacks; Section 75 in the UK for £100 to £30,000 |
| PayPal goods and services | Yes | Eligible for PayPal Purchase Protection |
| PayPal friends and family | No | Not covered by Purchase Protection |
| Zelle, Venmo, Cash App, bank transfer | No | Instant and very hard to reverse |
| Gift cards, crypto, wire | Never | A scam signal on its own |
The rules from each platform are clear. eBay says deals done outside eBay aren't covered by its Money Back Guarantee. PayPal tells buyers to refuse a seller who asks for friends and family, and says rental property isn't covered at all. Get Safe Online warns that if you pay a Vinted seller off-platform, Vinted can't help in a dispute. The FTC says don't buy from anyone who wants you to pay outside the marketplace's payment system.
How do I check if a seller or buyer is a real person?
Check the person behind the profile, not just the profile. Ask for their full name (a real seller collecting payment will give it), then search it with the city they say they're in. Look for a matching face and location on other social accounts, a job or business, and a history that goes back more than a few weeks.
A Search A-Z search does this in one go: enter their name and country, add the phone number, email or city they gave you, and the report says how sure we are it's the right person. It shows public social and professional profiles, news and web mentions, any public scam or fraud warnings, and whether the phone number is real and its line type (a fresh internet or VoIP number is common with scammers), plus a fraud risk check on the email. They're never told you searched. If we can't find the right person, the report says so, which is useful in itself when someone claims a long local history.
How do Marketplace scams target sellers?
Sellers get scammed with fake payments, not fake items. The FTC lists four common tricks:
The fake payment email
A buyer says they've paid by Zelle or Venmo. You get an email that looks like it's from the payment company, saying the money is on hold until you upgrade to a business account, and the buyer has “covered the fee” so you just need to send it back. A WRDW report in August 2026 showed the trick is still going strong. No money was ever sent.
“Payment of $650 pending. Your account must be upgraded to a Business account to receive this payment. The sender has covered the $300 fee. Please refund $300 to complete.”
Overpayment
The buyer sends a check, or a fake transfer, for more than the price and asks you to return the difference. The check bounces later and your bank takes the full amount back. Never deposit a check for more than the selling price.
The verification code
“I need to make sure you're real, read me the code I just sent.” That code sets up a Google Voice number on your phone, or logs into your account. Never share a code with anyone.
Fake refunds and empty boxes
The buyer claims they paid twice and wants a refund, or returns an empty box or a different item. On Vinted and eBay, check returns within the time limit before the refund goes through.
The rule for sellers: open your payment app or bank yourself. If the money isn't there, you haven't been paid, whatever the email or screenshot says.
What are shipping scams on Marketplace?
Shipping scams use a fake courier or delivery step to take your money or your item. As a buyer, a seller who “can't meet” sends a link to a delivery or escrow site that looks official and asks for payment there. As a seller, a buyer offers to send their own “courier” to collect, or asks you to pay a shipping fee to a link they send. Use only the platform's built-in shipping and labels, and type the courier's site yourself instead of clicking a link.
How do I spot a fake rental listing?
A fake rental has a price below the local market, a “landlord” who can't show you inside, and a request for a deposit before you've seen it or signed anything. The FTC counted about $65 million in reported rental scam losses from 2020 to mid-2025, and in the year to June 2025 about half of people who reported one said it started with a fake Facebook ad. People aged 18 to 29 were three times as likely to report a loss.
- Rent far below similar homes nearby.
- The owner is abroad and offers a “self-tour” or sends keys after payment.
- A deposit or first month's rent before a viewing or a signed lease.
- Requests for your Social Security number or credit score up front.
- The same address listed elsewhere with a different price or contact, or listed for sale.
Search the address online and check property records with your county to see who owns it. More detail is in the FTC's rental scam data spotlight.
Where is the safest place to meet a Marketplace buyer or seller?
Meet in a busy public place in daylight, ideally a police station “safe exchange zone” with cameras. Many US police departments have one: San Mateo, California, for example, has a lobby entrance monitored around the clock. Search “[your town] safe exchange zone”.
- Tell a friend where you're going and share the listing and profile.
- Bring someone for big items or cash sales.
- Don't invite strangers into your home; bring items outside.
- Test the item there: turn it on, check serial numbers, check it isn't locked.
- Count cash or confirm the card payment before you hand anything over.
What should I do if I've been scammed on Marketplace?
Contact your bank or payment app straight away and ask them to stop or reverse the payment, then report the profile to the platform. Card payments can be disputed; Zelle and transfers are much harder to get back, which is why speed matters.
US: report to the FTC at ReportFraud.ftc.gov and the FBI at ic3.gov. UK: bank transfers made since 7 October 2024 are covered by the APP scam reimbursement rules, up to £85,000, if you claim within 13 months; your bank may deduct up to £100. Report to Report Fraud (0300 123 2040), which replaced Action Fraud, or Police Scotland on 101. EU: report to your national police and your bank; if the seller is in another EU country, your European Consumer Centre can help with cross-border disputes.
If you shared ID, a card number or a login, see our guide on checking if your data was leaked, and change passwords now.
Bottom line
A real seller lets you see the item and get paid safely; a scammer needs your money before you can check anything. Check the profile and the person, pay in person or through the platform, and as a seller, only trust money you can see in your own account. For more on checking someone from their name, see how to look someone up by name.
Frequently asked questions
How can I tell if a Facebook Marketplace seller is a scammer?
Warning signs include a price well below market, a new profile with little history, refusing to meet or show the item, pushing you to WhatsApp or text, and asking for a deposit by Zelle, bank transfer or PayPal friends and family.
Is Zelle safe for Facebook Marketplace?
Not with strangers. Zelle payments are instant and very hard to reverse, so they're a favorite of scammers. Pay in person on collection, or use a method with buyer protection like a credit card or the platform's own checkout.
Why does a buyer want to send me a verification code?
So they can set up a Google Voice number linked to your phone, or take over your account. Never read a code to anyone.
Can a seller see that I looked them up?
Not with Search A-Z. The person is never told you searched. The report shows public profiles, web mentions, any public scam warnings, and whether their phone and email are real.
Is it safe to pay a deposit on Facebook Marketplace?
Not to a stranger for something you haven't seen. Deposits are the core of most Marketplace and rental scams. Pay when you collect the item, ideally by a protected method.
Are Vinted and eBay safer than Facebook Marketplace?
They can be, as long as you stay on the platform. Both offer buyer protection for purchases paid through their checkout, and both say deals done off-platform aren't covered.
Will my bank refund a Marketplace scam?
In the UK, bank transfers since 7 October 2024 are usually covered by the APP reimbursement rules up to £85,000 if you claim within 13 months. In the US, card payments can be disputed; Zelle and transfers are much harder to recover.
Sources
- UK Finance Annual Fraud Report 2026
- FTC: New FTC data show people have lost billions to social media scams (April 2026)
- FBI IC3 2025 Internet Crime Report
- BBB Institute for Marketplace Trust: 2025 Scam Tracker Risk Report
- Lloyds Bank: top five purchase scams of 2025
- FTC Data Spotlight: rental scams, $65 million in reported losses (December 2025)
- FTC: Buying from an online marketplace
- FTC: Selling stuff online? Here's how to avoid a scam
- eBay: Offering to buy or sell outside of eBay policy
- PayPal: What are friends and family payment scams?
- Get Safe Online: Buying and selling safely on Vinted
- WRDW: Facebook Marketplace scam tricks sellers into refunds (August 2026)
- Payment Systems Regulator: APP fraud reimbursement protections
- Citizens Advice: paying by card and Section 75 (£100.01 to £30,000)
- City of San Mateo: Safe Exchange Zone
- techUK: Report Fraud replaces Action Fraud
- Stop! Think Fraud (UK government): how to report fraud
- European Commission: European Consumer Centres Network (ECC-Net)
Figures are the latest published by each source when this guide was updated. Reported fraud losses are a floor: most fraud is never reported.